Saturday, November 12, 2005

A1 Team Malaysia Hits Kuala Lumpur With Numerous PR Promotions

Both Alex and Fairuz will make appearances with race cars...(click image to enlarge)

Plenty of opportunity to catch the drivers, race cars and team as well as see live demo

The A1 Team Malaysia will hit the City of Kuala Lumpur after having both their running cars (chassis no.18 and no.41) off-loaded from the MASKargo plane into the Sepang International Circuit yesterday.

An extensive PR programme to bring the team to the city folks of the Klang Valley has been planned by the home team ahead of next weekend's A1 Grand Prix of Nations - Malaysia.

The race cars will be displayed with drivers present at the Berjaya Times Square, Shangri La Hotel, Sri Pentas/8TV and Souled Out at Mount Kiara on this Sunday and coming Monday.

Team crew will fire up the cars' engines and some spectacular live running will also be done at the Berjaya Time Square and I-Utama with Alex Yoong and Fairuz Fauzy in attendance in Berjaya Times Square and I-Utama respectively on Tuesday afternoon.

Then on the same evening of Tuesday, the team car will conduct a "Rush Hour City Tour" on a driven flatbed in Kuala Lumpur downtown area between 4pm and 8pm with live radio shows.

The promotions will end with a A1 Team Malaysia presentation to the media and guests by Sheikh Maktoum, the President and Founder of A1 Grand Prix on Thursday evening.

So, don't tell us we haven't alerted you of these exciting promotions where you can meet the team members and see as well as hear for yourself this exciting national team of ours which is presently challenging for the top 5 in almost every A1GP race so far held.

Most of these PR happennings are held in areas with great attractions and good accesses for the general public and fans and even for those private functions like the Thursday Presentation, there's no stopping anyone to catch a word or two with the drivers and team members outside the function room at the hallway.

Max Revson

A1 TEAM MALAYSIA PR PROGRAMME
Sunday, 13/11/05
1. 12h00 – 16h00 Berjaya Times Square, A1TM chassis 18 on display, whole team, both drivers will attend Autograph Sessions
2. All day Shangri-La lobby, A1TM chassis 41 on display, local print media and photographers invited by A1TM, interviews on site with team and drivers

Monday14/11/05
1. Up to 15h00 Shangri-La lobby, A1TM chassis 41 on display, local print media and photographers invited by A1TM, interviews on site with team and drivers
2. 15h00 – 17h00 Sri Pentas 8TV – Taman TDI, A1TM Chassis 18 on display and engine started, Press Conference, both drivers & 8TV
3. 18h00 – 22h00 Souled Out Mount Kiara, “Meet The Team”, A1TM chassis 41 on display, whole team, both drivers, local TV, Print and radio media invited. public invited via AMP radio stations broadcasts, interviews, autograph sessions,

Tuesday, 15/11/05
1. 10h00 – 14h00 Berjaya Times Square, A1TM Chassis 41, Start up car and pit stop demo, small support team, Alex present, autograph sessions
2. 16h00 – 20h00 1 Utama - Taman TDI, A1TM chassis 18, Start up car and pit stop demo, small support team, Fairuz present, autograph sessions
3. 16h00 – 20h00 Rush Hour City TOUR, A1TM chassis 41 on flatbed touring peak hour down town, small Support team, Alex present on board radio broadcast – live link to ERA FM / HITS FM / MIX FM

Thursday, 17/11/05
1. 14h00 – 16h00 Shangri-La Ballroom, H.H. Sheikh Maktoum and drivers Malaysia media briefing, all media

2 Comments:

Anonymous Anonymous said...

Just wondering how many tickets have been sold so far?..I personally think that it's a little expensive..The price is correct given the status of the event, but bear in mind that we are not UK (mature motorsports market)..For the 1st year, the introductory entrance to the event should have been employed (RM50 or RM 75 maximum) rather than RM200..Once the crowd are warmed up to this great event, PMG can increase to RM100 next year and so on..
Just my 2 cents!!

SRV

8:45 PM  
Anonymous Anonymous said...

hey dude, where did you get all the schedule for the PR events? its was kinda chaos, with some media arriving at 11am at BTS but no activity till 1.15pm when Alex n Fairus arrive to meet the fans. even Alex Yoong could not comfirm with us the PR schedule for the rest of the week

4:01 AM  

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